New Ventures

Work through the hairy and scary challenges of launching a new enterprise to ensure the greatest potential upside with the lowest possible risk. Want to know where to focus your efforts? Check out New Directions. Trying to reach a new kind of customer? Explore New Customers.

Shameless Plug

Every fall, the Jump Offsite attracts top leaders in innovation, new business, and growth to come out to Napa and connect with their peers. Are you connecting with the very best?

Cases

Harley-Davidson wanted to discover what new ventures it could offer to its loyal customer base that would extend the brand beyond motorcycle ownership. Jump identified a number of opportunities for the motorcycle maker, including business prototypes. Based on Jump’s research, the company rolled out a customizable motorcycle ride planner for its Web site while working to implement other recommendations from the project. SK Telecom wanted to start a new business outside its core markets. Jump translated people-based insights into a business plan for an emerging industry. Jump then translated those ideas into operations, rooted in proprietary principles and concepts designed to increase the business’s chances of success.

Launching a new business can be fraught with uncertainty. In reaction, many managers try to answer every question about the launch before proceeding. While generally prudent, this can lead to analysis paralysis, because so many questions are unanswerable at the outset. To manage the risk and opportunity costs associated with launching a new business, Jump works with companies to develop robust business plans and prototype new ventures all the way through internal or external rounds of funding.

Key Services

New Business Plans.  Make new ventures more successful by beginning with investment and revenue goals and then working back to the tactics needed to realize the vision.

New Business Prototypes.  Refine business concepts from initial idea to proven model ready for roll-out.

Venture Board Advising.  Move business ideas forward by providing advice to a new venture team reflecting a profound commitment to success.

White Papers
	Developing New Opportunities. Companies often find themselves trying to impact what the future looks like, identifying the kind of offerings that obviate the need for an old way of doing things. One of the most effective ways to meet this ambitious goal while continuing to deliver value to consumers, customers and shareholders is to think about developing new opportunities, not just new products.			Creating a Viable Business Plan Products can die on the vine because they aren't great businesses. Discovery Driven Planning can give a way to ensure that new product concepts are viable at the outset.