Using Roleplay for Concept Generation

Ideation at Jump often looks less like a traditional ad agency brainstorm and more like improv theatre. Mark Shekoyan writes in the prestigious Quirk’s Marketing Research Review about how roleplay activities can help bridge the gap between social research and the design of new concepts.

Read the full article!

Related posts:

  1. Stitchories: The Digital Quilt
  2. Net Impact 2006: Design for Positive Social Change
  3. The New Science of Focus Groups
  4. UK Design Council at Jump
  5. Making Togetherness A Strong Selling Point

If you would like to speak with someone at Jump about a story or event you’re working on, contact Clynton Taylor or call (650) 373 7244.

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EMPATHY IS GROWTH

Wired to Care

For more than a decade, we've worked closely with some of the world's most admired companies. Now, we're ready to share what we've learned about the critical connection between empathy and growth in Jump's first book Wired to Care. Read More