Unlocking the Role of Design in Business

At SwissNex SF 2010, Jump’s Udaya Patnaik joined a fantastic line-up of panelists to explore the increasing role of design in business. His co-presenters included Helen Walters of Bloomberg / BusinessWeek, Helmut Traitler, V.P. of Innovation Partnerships at NESTLE Ltd., Nathan Shedroff, chair of the MBA in Design Strategy at California College of the Arts, and Mary Jo Cook, Vice President of Discovery and Design for Clorox. To listen to their spirited conversation, see the video below.

Related posts:

  1. Clorox: The Dirt on Innovation
  2. Reinventing the MBA: 4 Reasons to Mix Business With Design Thinking
  3. Clorox Builds a Unique Approach to Innovation
  4. Building Design Strategy
  5. Different by Design

If you would like to speak with someone at Jump about a story or event you’re working on, contact Clynton Taylor or call (650) 373 7244.

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