Trust on the Web – From Institutional to Individual Trust
Conrad Wai and Pete Mortensen recently spoke to a large audience of influential thinkers at the Designing User Experiences conference about the web design challenge of the age: Building trust between individuals on the Internet. Their article on the subject, “Avoiding the Prisoner’s Dilemma on the Web,” is now available for download here. Feel free to drop us a line to tell us what you think!
