Successful Reinvention Through Appreciative Change
Publication
During the 1960s and ’70s, few companies flew higher or helped change the way we perceive office work more than Xerox. But in the 1980s, the organization failed to commercialize many of its most groundbreaking inventions, watching as Apple, HP, and even Microsoft took its best ideas to market in more compelling ways. Over the past several years, James Firestone has helped transform Xerox to capture new opportunities faster and more effectively. This process has succeeded, notes Jump’s Alonzo Canada in the Investor’s Business Daily, because it connects with Xerox’s cultural DNA. All successful reinventions come from inside the company’s culture – not through photocopies of the competition.
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