WHO ARE WE?

Who we are

Strategic Intent

In times of change, great companies start with what's most important. What makes us great? What does winning look like? Where do we want to be in five years? How can we play to our strengths?

  • Purpose, Values & Mission
  • Growth Mandate
  • Assets & Capabilities
  • Cultural DNA

WHAT'S GOING ON?

whats going on

Trends and Futures

Don't just examine current data, consider how the world might change. What's happening at the margins? What might happen in the future? How can we thrive no matter what future comes to pass?

  • Trend spotting
  • STEEP Analysis
  • Scenario Planning
  • Future Visioning

WHERE SHOULD WE PLAY?

Where should we play

Opportunity Spaces

Define new opportunities based on a unique point of view of how the world works. What unspoken needs do our customers have? Where are the best places for us to focus? Where should we invest?

  • Needs Identification
  • Opportunity Mapping
  • Evaluation Criteria

HOW CAN WE WIN?

How can we win

Offerings and Messages

Design new offerings that connect with customers in clever and compelling ways. How can we leapfrog competitors? How can we command higher margins? What new sources of revenue can we create?

  • New Businesses
  • New Offerings
  • New Messages
  • Go to Market Strategies
  • Tech Adoption Plans
  • Strategic Imperatives

WHAT SHOULD WE DO?

What should we do

Pilots and Platforms

Create a plan to rapidly test and learn. What's the smallest, quickest bet we can make? What financial milestones should we set? What new capabilities do we need to develop or acquire?

  • Rapid Experiments
  • New Platforms
  • New Ventures
  • New Acquisitions
  • Organizational Structure
  • Change Management