Seismic Shift: Rethinking the Design Industry


More and more, managers are looking to design for more sustainable, differentiated paths to growth. As they rethink their businesses, they’re realizing that they need a new type of strategy. To get it, they’re going to firms that use design along side other disciplines to create new ideas, business models and paradigms for growth. Niti Bhan of Core77 magazine talks with Alonzo about this shift in the business climate.
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