Why are Americans grappling with obesity? Are there fundamental changes occurring in the design of retail? What's coming after SUVs? Jumpsters are often called upon to give their two cents and share their expertise on a variety of subjects. The work we do gives us a unique perspective on the intersection of technology, business and culture. Here's some of the latest stuff going on in the press, including some stories on Jump's latest exploits.
Media Professionals
If you would like to speak with someone at Jump about a story, contact
Pete Mortensen or call 650-373-7240.
May 05, 2008
People Buy Brands Like They Make Friends
Over the years, a considerable body of literature has developed about the how consumer brands need to love their customers. As Jump Senior Associate Nichiketa Choudhary notes in a commentary for BrandChannel, however, all companies really need to do is make friends with their customers. It's a lot easier, and it rarely leads to painful break-ups like a romance can.
Read the full article.
May 01, 2008
Different by Design
Jump's work with General Electric is in the spotlight for Time Magazine's
"Different by Design," which explores the emerging discipline of transformation design - organizational change and strategy driven by methods from design.
