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Why are Americans grappling with obesity? Are there fundamental changes occurring in the design of retail? What's coming after SUVs? Jumpsters are often called upon to give their two cents and share their expertise on a variety of subjects. The work we do gives us a unique perspective on the intersection of technology, business and culture. Here's some of the latest stuff going on in the press, including some stories on Jump's latest exploits.
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For the last several years, design has carried the banner for innovation in the media and the executive suite. But the economic tide is turning, and over-promises of design thinking's ability to create wealth could lead to a backlash against design generally. In a column for BusinessWeek, Lara Lee offers a cautionary tale and guidance to help savvy leaders not just survive but thrive if a recession arrives.
Read the full article!Jump Associates Slated to Speak at Key Events and Conferences in 2008
SAN MATEO, Calif. (February 4, 2008) – Jump Associates, an innovation consulting firm that helps clients such as Target, GE, and Nike to create new ways to grow, announced today that key executives have been selected to speak at a number of high-profile events and conferences in 2008. These ‘Jumpsters’ will share their unique insights and bold perspectives on topics ranging from the changing nature of marketing to the need for designers in the future and much more.
Key speaking engagements currently slated for 2008 include:
February
Red Herring CMO 2008: The Next Frontier: Marketing 2.0, February 5, 2008, 5:30 – 6:15pm, San Diego, California
Dev Patnaik, founder of Jump Associates, will share his thoughts on the changing nature of marketing and how it will impact CMOs charged with delivering growth during the keynote panel.
Click to learn more
American Marketing Association Market Research Morning Forum, Monthly 7:30 – 9:00am, Bay Area, California
Jumpster Clynton Taylor has been named manager of the Silicon Valley American Marketing Association's Market Research Morning Forum. Starting in February, Taylor will lead monthly sessions of the forum, which brings together leading research thinkers in the San Francisco Bay Area, to discuss best practices, share triumphs, and get inspired by guest speakers.
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March
Women in Leadership Conference: Women Who Are Paving the Way, March 1, 2008, 12:45-1:45, Berkeley, California
Lara Lee has been invited to participate in a panel featuring women who have set new records and paved the way in their careers, from finance and consulting to education and nonprofit. This interactive session will empower participants to take the next step towards achieving their personal and professional goals.
Click to learn more
South by Southwest Panel: “Does Tomorrow’s World Need Designers?”, March 9, 2008, 3:30-4:30, Austin, Texas
Alonzo Canada will join David Merkoski of Frog Design, Johanna Blakley of USC and Helen Walters from BusinessWeek to discuss how whether tomorrow’s world will still need designers.
Click to learn more
For a regularly updated list of speaking engagements, please visit: http://jumpassociates.com/events
About Jump
Jump Associates is an innovation consulting firm that partners with clients such as Nike, Procter & Gamble, Hewlett-Packard and Target to build new businesses, define new products and services, and cultivate internal processes, metrics and cultures that support sustainable growth.
The Jump Approach
Hybrid Thinking draws on a variety of disciplines to solve the complex problems facing companies today. Jump Associates uses social science techniques to reframe business problems in terms of what keeps ordinary folks in the world up at night. Jump uses design methods to help companies connect with those people’s lives through compelling new products, services and businesses. And Jump uses business strategy to create actionable roadmaps for sustaining success over time.
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Speaker Biographies (in alphabetical order):
Alonzo Canada has particular expertise in integrating the directives of brand positioning, competitive strategy and consumer insights to create compelling experiences for ordinary people. Alonzo is the former creative director of RoundArch, a CRM solutions firm spun off from Deloitte Consulting. Alonzo built and led the firm’s design practice, helping Fortune 500 clients to translate their brand strategy into an online presence. Alonzo studied Japanese for four years and spent two years teaching in Osaka. He holds two Master’s degrees, one in Design from Stanford University and one in Fine Art from Mills College, where his work involved a conceptual exploration of the liminal space between reality and fantasy.
Clynton Taylor was born in Sydney, Australia and has since lived in fourteen cities, in three countries, on three continents. As an ethnographer living in the Bay Area, Clynton was unable to escape the gravitational pull of the dotcom bubble. He went on to work with such media darlings as C|Net and WetFeet.com, helping them to conduct online research and develop relationship marketing programs. Clynton has also served as a brand strategist for Gymboree, a children’s clothing retailer and service provider. While there, he created and launched a program to market parenting classes directly to corporate HR departments. Clynton has a Master’s in Organizational Psychology from Alliant University. His thesis focused on how companies can best facilitate and harness the innovative thought that occurs when employees regularly interact with their customers. Prior to joining Jump, he founded Gestalt, a consulting firm that provided social research services, most notably to leading advertising agencies.
Dev Patnaik draws upon a background in design, social research and business planning. He has worked with Fortune 500 firms and fledgling startups in the U.S., Asia, and Australia, helping them to explore new opportunities for growth. Dev works with leaders of new business groups to help them increase the effectiveness of their internal teams. He combines a hands-on understanding of how innovation happens with an expertise in non-traditional approaches for identifying what’s next. Dev is also an adjunct professor at Stanford University, where he teaches design-research methods to undergraduate and graduate students. He is a frequent speaker at forums for marketing, design and innovation. His articles on research and strategy have appeared in several publications, including BusinessWeek, the Design Management Review, and Brandweek.
Lara Lee is an experienced new business explorer, tying empathy for ordinary people’s needs to an ability to define clear business goals and design agile organizations. She is a frequent speaker at marketing and innovation forums, and she is one of a handful of people worldwide ever recognized by BusinessWeek as a ‘Master of Innovation.’ Prior to joining Jump, Lara served as Harley-Davidson’s Vice President, Enthusiast Services, starting new businesses and leading growth initiatives in both international and domestic markets. She designed and built a training business; led development and design for the Harley-Davidson Museum; established a services new business incubator; championed web-based community building; and worked to restructure and reposition the Harley brand in Europe and the Asia-Pacific markets. Earlier in her career Lara held positions in finance at Otis Elevator Co. and as an executive consultant at Ernst and Whinney. Lara holds dual master’s degrees in business administration and international affairs from the University of Pennsylvania and the Wharton School. She has a bachelor’s degree in Chinese language from Brown University.