Why are Americans grappling with obesity? Are there fundamental changes occurring in the design of retail? What's coming after SUVs? Jumpsters are often called upon to give their two cents and share their expertise on a variety of subjects. The work we do gives us a unique perspective on the intersection of technology, business and culture. Here's some of the latest stuff going on in the press, including some stories on Jump's latest exploits.
Media Professionals
If you would like to speak with someone at Jump about a story, contact
Pete Mortensen or call 650-373-7240.
November 28, 2007
The Possibilities and Pitfalls of Mobile Engagement
Many companies have started to realize the value of engaging with their customers through ethnography, e-mail, blogging and other methods; cScape's Customer Engagement Report testifies to that reality. But as
Pete Mortensen writes in a sidebar to the report, quicker online methods are no substitute for real empathy, and too often customer outreach turns into junk mail. Treat your customers like people, however, and the world will beat a path to your door.
November 26, 2007
The Advantages of Action Learning
Jump is founded around the idea of team. We believe that if you put four fairly intelligent people in a room together, that team will beat the pants off a loose affiliation of lone geniuses around the globe any day of the week. Jumpsters Alan Van Pelt and Jono Hey have been involved in Cal-Berkeley's New Product Development class for years, and their article for the Journal of Mechanical Design on the program with professors Sara Beckman and Alice Agogino emphasizes the benefits of teams for open-ended projects. Students from the course reported tremendous benefits from actually being thrown into tight collaboration with one another while figuring out what's next.
Read the Full Article.
November 19, 2007
Trust on the Web - From Institutional to Individual Trust
Conrad Wai and Pete Mortensen recently spoke to a large audience of influential thinkers at the Designing User Experiences conference about the web design challenge of the age: Building trust between individuals on the Internet. Their article on the subject, "Avoiding the Prisoner's Dilemma on the Web," is now available for download
here. Feel free to
drop us a line to tell us what you think!
