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Jump Press Archives
 
 

Why are Americans grappling with obesity? Are there fundamental changes occurring in the design of retail? What's coming after SUVs? Jumpsters are often called upon to give their two cents and share their expertise on a variety of subjects. The work we do gives us a unique perspective on the intersection of technology, business and culture. Here's some of the latest stuff going on in the press, including some stories on Jump's latest exploits.

Media Professionals

If you would like to speak with someone at Jump about a story, contact Pete Mortensen or call 650-373-7240.

Jump Press
May 31, 2007

The Next Generation of Hybrid Humans

Jump has a learning culture. Every day, we build on what we already know so we can raise the bar for what is possible. This also means, naturally, that we have a teaching culture, too. And we've rarely had more fun than we did teaching a group of middle school students how to create products, services and businesses that connect with people's real needs. Partnering with Citizen Schools, James Moed, Katherine Wakid, Roxann Stafford and many more worked with a gaggle of talented students at Redwood City's Kennedy Middle School to completely change the way lunch is made, packaged and served on their campus. The program was such a hit that our group will present their findings at Google headquarters in Mountain View on June 7. We're so proud of what they've accomplished. Read the full article.

May 15, 2007

Chrysler Needs to Redesign Its Business Process

The impending sale of Chrysler to private equity firm Cerberus has many questioning how to revive the Auburn Hills automaker. Bruce Nussbaum's said that Cerberus should use design to bring Chrysler back. Jump's Pete Mortensen replied, as we so often do here, "Yes. And..." design alone isn't the company's problem. Many beautiful vehicles have come out of Chrysler over the last 9 years. Where design could play a greater role is in setting the strategic roadmap of the organization. And that can look very different.

May 15, 2007

The Pulse of Indian Innovation

Though Jump's Dev Patnaik, Alonzo Canada and Nichiketa Choudhary have been back from India for almost two weeks, the impacts of our trip are still showing up in the business press there. India Infoline, the country's leading investment website, profiles Dev and Jump in-depth, providing insight about innovation, Jump's plans for India and our Seeds and Soil approach. Read the full article.

May 09, 2007

Jump to India: A Retrospective

Jess McMullin's bplusd blog asks all the right questions about innovation. We wish he had time to post even more frequently, so we thought we'd join his conversation with some insights from our time in India. Pete Mortensen chatted with Jess about Indian companies' needs around innovation and even Jump's vision for the economic future. Read the full article.

May 07, 2007

Broken Promise Fatigue

In the wake of this year's annual innovation report, BusinessWeek's Bruce Nussbaum has speculated immensely that companies are suffering from Innovation Fatigue and might soon cut their investments in new organic growth. Mark Dawson said companies are actually suffering from Broken Promise Fatigue. They just aren't willing to make the changes needed to build a sustainable innovation practice. Read the full article. Visit Mark's blog.

May 07, 2007

Innovation Jump-Starter

India played a major role in the founding of Jump. If Dev Patnaik hadn't moved to Pune to work as a design director for Forbes-Marshall, it's quite safe to say that we wouldn't look, act or sound the same. Business Today, India's No. 1 business weekly, profiles Dev's return to the places that inspired him as a young man. Read the full article.

May 07, 2007

In India, Culture Rules

We learned a lot in India, meeting with C-level leaders at more than a dozen multinational companies about their innovation needs. Here's the headline: It's about culture, not the products or services. Dev spoke about the experience with Rena Rosen from Mint, a Mumbai business daily co-owned by the Wall Street Journal. Read the full article.

May 02, 2007

The "Clown" Theory of Innovation

BusinessWeek's Bruce Nussbaum wants to know what "innovation fatigue" at companies across the U.S. means. On Bruce's blog, Jump's Mark Dawson points out that any company that views innovation as a way to introduce wacky creativity to the organization won't hang in this game. Only the leaders who view innovation as a practice and discipline to embed in the culture are going to deliver sustainable growth year after year after year.