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Why are Americans grappling with obesity? Are there fundamental changes occurring in the design of retail? What's coming after SUVs? Jumpsters are often called upon to give their two cents and share their expertise on a variety of subjects. The work we do gives us a unique perspective on the intersection of technology, business and culture. Here's some of the latest stuff going on in the press, including some stories on Jump's latest exploits.

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If you would like to speak with someone at Jump about a story, contact Pete Mortensen or call 650-373-7240.

Jump Press

Technology Should Be Boring

Technology academics and Silicon Valley companies alike want to get people to adopt persuasive technologies, including far-out cell phones that teach kids to read and video games that mock the arbitrary nature of airport security regulations. But as fun as novel technologies can be, people are way more likely to adopt something that they understand. Conrad Wai and Pete Mortensen from Jump argue that the Nike+iPod Sport Kit gets it right: Hide your beautiful, insightful technology breakthrough inside the most boring form you can create. Read the full paper, originally presented at Stanford University on April 26, 2007.

The Truth About 'The Truth About Web 2.0'

A couple of days ago, BusinessWeek's Bruce Nussbaum reported that a shockingly small number of people actually contribute content to YouTube and Wikipedia, contrary to conventional wisdom about co-creation. So why are Web 2.0 sites so hot? Jump's Pete Mortensen answered the call to remind us all one more time, that this, too, is about what people need, not the solutions in the world. Look beyond what's working today. Read the Full Post

Take the Lead, Entrepreneurs!

May's Entrepreneur Magazine focuses on the power of little firms to rock the world. In Andrea Cooper's story "Take the Lead," Jump's Dev Patnaik explains that major players are starting to view upstarts in their categories as partners for innovation instead of threats to long-term sustainable growth. Read the full article.

Jump to India!

At this very moment, three Jumpsters are in India. The team of Dev Patnaik, Alonzo Canada and Nichiketa Choudhary are traveling all over the country to meet with the most forward-thinking and open-hearted innovation leaders at some of the most prestigious brands in the nation. This new venture for us holds tremendous promises of learning opportunities and, we expect, new partners overseas. Just today, Suman Layak of the Hindustan Times, the largest English-language daily in India, caught up with Dev to gather an overview of Jump and a bit of a look-in to our vision for sustainable growth around the world. Read the full article.

JumpSpace in Motion!

As a final product of the UK Design Council's Cox U.S. Mission, covered here previously, the leaders of the design and innovation tour have released a series of videos. The best one, Spaces, features Jump's Alonzo Canada and Clynton Taylor giving a guided tour of JumpSpace. It's a fun clip an offers just one more vicarious way to experience our home -- not that anything tops an actual visit, of course! Watch the full clip.

The Facilitators of Design

Bruce Nussbaum got tongues wagging a few weeks back with his lecture "Are Designers the Enemy of Design?" Jump's Neal Moore answered Bruce's provocation in the NextD Journal's Special Issue, "Beautiful Diversion" (he's on page 31). Should designers be threatened by people learning how to play with design tools? Look at it this way: Were the founders of the United States threatened by people who established businesses and patented their own inventions under the framework of the U.S. Constitution? Read the full article.

We're ready for our close up, Ms. Bartiromo!

Dev Patnaik makes his TV debut in style on CNBC's "The Business of Innovation," hosted by Maria Bartiromo. The episode "Loners and Teammates" covers the office environments required to foster innovation. Starting at the 35-minute mark, Dev has a lot to say on the subject, so don't miss it. When else are you going to hear Jump's take on the value of literally swimming with sharks? The episode is available to watch online here, or as a video (iTunes required) or audio podcast.

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