Why are Americans grappling with obesity? Are there fundamental changes occurring in the design of retail? What's coming after SUVs? Jumpsters are often called upon to give their two cents and share their expertise on a variety of subjects. The work we do gives us a unique perspective on the intersection of technology, business and culture. Here's some of the latest stuff going on in the press, including some stories on Jump's latest exploits.
Media Professionals
If you would like to speak with someone at Jump about a story, contact
Pete Mortensen or call 650-373-7240.
December 22, 2006
Studying the hardcore fan with NBC
Salon's King Kaufman talks with Clynton Taylor about how Jump worked with NBC to tailor their NFL coverage to meet the needs of the sport's biggest fans now that video games have changed how people experience sports.
Read the full article.
December 03, 2006
Six Sigma Can't Measure Innovation
Dev Patnaik talks to Business Week about the challenges that Motorola faces in applying the Six Sigma quality metric to innovation. This month marks the 20th anniversary of the launch of Six Sigma.
Read the full article.
