Why are Americans grappling with obesity? Are there fundamental changes occurring in the design of retail? What's coming after SUVs? Jumpsters are often called upon to give their two cents and share their expertise on a variety of subjects. The work we do gives us a unique perspective on the intersection of technology, business and culture. Here's some of the latest stuff going on in the press, including some stories on Jump's latest exploits.
Media Professionals
If you would like to speak with someone at Jump about a story, contact
Pete Mortensen or call 650-373-7240.
November 10, 2005
Products' Friendly Front End
Strong design can lure people toward your company's offerings, but make sure you have the fundamentals in place to support it. Dev Patnaik talks with Business Week about the importance of aligning front design solutions with back end systems and overall strategy.
Read the full article
November 09, 2005
Experience Preferred
Experiential marketing is all the rage. Yet, the word 'experience' has become so hackneyed that it's almost meaningless. CMO Magazine's Samar Farah, explores B2B experiential marketing and talks with Dev Patnaik about the need to clearly define 'experience.'
Read the full article
November 03, 2005
Clorox: The Dirt on Innovation
Clorox's Mary Jo Cook speaks to Brian Hindo of Business Week about how the Jump Offsite has changed her thinking on innovation.
Read the full article.
November 02, 2005
"The Front Lines" of Innovation
Brian Hindo of Business Week catches up with HP design chief Sam Lucente after the Jump Offsite. Sam shares his thoughts on the challenges of "orchestrating this complex ecosystem to create a wonderful customer experience."
Read the full article.
