Why are Americans grappling with obesity? Are there fundamental changes occurring in the design of retail? What's coming after SUVs? Jumpsters are often called upon to give their two cents and share their expertise on a variety of subjects. The work we do gives us a unique perspective on the intersection of technology, business and culture. Here's some of the latest stuff going on in the press, including some stories on Jump's latest exploits.
Media Professionals
If you would like to speak with someone at Jump about a story, contact
Pete Mortensen or call 650-373-7240.
May 29, 2005
Be Cooler By Design
As design increasingly plays a central role in how companies define and differentiate themselves, folks in marketing, finance, and the like are finding themselves working more closely than ever with design teams. How can you become as much of an asset to designers as they are to you? Dev talks with Danielle Sacks from Fast Company about what you need to know about working with designers.
Read the full article.
May 09, 2005
Retail Marketing to Women
Clynton talks about the latest retail marketing trends with the Arizona Republic. He points out that some retailers, especially target, have successfully marketed the right mix of 'sexy and young' items alongside the latest cleaning products, for example. They have realized that what women really need goes beyond traditional market segmentations.
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