June 23, 2008
Taking the Road Less Traveled
To build on Entrepreneur's major story about innovation, "Get Creative," the magazine sat down with Jump's Lara Lee for a
one-on-one interview about growth, empathy, and even a little bit of innovation, too.
June 21, 2008
Get Creative
Innovation is not a one-size-fits-all proposition. Unfortunately, most companies view it that way. In pursuit of top-line growth, they spend a lot of time and money trying to become more like Apple or Google. And that rarely works out well. As Jump's Lara Lee tells
Kristin Ohlson of Entrepreneur Magazine, most innovative companies succeed by playing to their strengths, not copying someone else's game.
June 20, 2008
Making Retail Fun - Even in Tough Times
Experience matters in retail. Designing great environment with compelling fixtures and great customer service can set a store apart from its competitors. Unfortunately, we tend to forget all of that in a down economy and just cut prices. And that has negative consequences, as Jump's Sarah Rottenberg tells Julie Sturgeon of
Customer Retail Experience Magazine. After all, everyone wants the experience of shopping to be fun, no matter what price they're paying.
May 05, 2008
People Buy Brands Like They Make Friends
Over the years, a considerable body of literature has developed about the how consumer brands need to love their customers. As Jump Senior Associate Nichiketa Choudhary notes in a commentary for BrandChannel, however, all companies really need to do is make friends with their customers. It's a lot easier, and it rarely leads to painful break-ups like a romance can.
Read the full article.
May 01, 2008
Different by Design
Jump's work with General Electric is in the spotlight for Time Magazine's
"Different by Design," which explores the emerging discipline of transformation design - organizational change and strategy driven by methods from design.
April 30, 2008
Growing Your Business in an Economic Downturn
Near-daily reports in the media lament the challenges facing companies in our present economy. Layoffs and slow-downs abound. But it doesn't have to be this way.
Marketwatch's Marshall Loeb shares Jump's five keys for growing during slowing economy. Start with empathy, and the rest will follow.
April 15, 2008
Thinking Outside the (Stress) Box
Creating new ways to grow can be intense, stressful work. That's why we've created an entire culture based on collaboration, support, and good, old-fashioned fun. Our HR Lead, Sheren Ghali, shares some of our keys to success with
Mark Rowh of HR Executive Magazine.
March 21, 2008
Fast 50 Face-Off
We were delighted that
Fast Company declared our clients HP, GE, Nike, Target and Procter & Gamble to the Fast 50 list of the most innovative companies on earth. Now Fast Company has offered Jump Managing Associate Dev Patnaik the opportunity to share our top thoughts on innovation's heroes, pretenders, and secret champions.
Read the full article.
March 17, 2008
A Space Odyssey
Space matters. All of us behave according to our environments. Unfortunately, the behaviors that contemporary office designs evoke are isolated and uncooperative. But that's changing, as our own Jumpspace shows. Jump Directing Associate Alonzo Canada talks with Jaclyn Stevenson of BusinessWest about the surprising ways that a carefully crafted space can actually improve communication, raise morale, and even help companies outperform their competitors.
Read the full article.
February 13, 2008
Innovation at Risk
For the last several years, design has carried the banner for innovation in the media and the executive suite. But the economic tide is turning, and over-promises of design thinking's ability to create wealth could lead to a backlash against design generally. In a column for BusinessWeek, Lara Lee offers a cautionary tale and guidance to help savvy leaders not just survive but thrive if a recession arrives.
Read the full article!
