New Offerings
Create products and services that have a substantially higher rate of success.

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Cases
Target wanted to transform its back-to-school sales from good to great. Jump identified a student’s departure for college as a key moment that resonates with parents and students. Working with Target's design team, Jump developed products that changed the face of the Back to School season. As a result, Target's third quarter sales grew 12 percent while competitors' sales remained flat.

Saturn made its name as the company that made buying a car fun. But 15 years into the Saturn experience, the company was ready to take its dealer model to the next level. Jump audited 30 retail stores to find the best practices in use today, then translated those practices into a new dealership model for Saturn. Those recommendations are currently being implemented nationwide.

 

Too many innovation projects produce wide-eyed visions of cars that fly and automated concierge services that cater to your every whim. Developing meaningful opportunities requires you to get beyond gee-whiz product concepts. You need to find the kind of elegant ideas that have meaning for people because they connect with everyday life. We’re often most proud of a concept when it feels humble and kind of obvious, yet offers new value to the world.

Key Services

Products.  We develop products that connect with people by uncovering their unmet needs through a combination of social research methods and design planning techniques.

Services.  We create services that build on existing offerings and extend your brand through concepting driven by strategic imperatives.

Experiences.  We define experiences that resonate with people by entering ourselves in their world on an open-ended basis to find out what really matters.

Roadmaps.  We craft families of offerings ranging from the near-term to the far-out by planning them within a roadmap designed to help you learn at every stage along the way.

Concept Cars.  We design prototypes that inspire and inform your offerings for years to come by building them out of open-ended field immersion and inductive analysis.

Portfolio Plans.  We help select the kinds of projects you have in the pipeline to ensure gains in the short and long term by tying them to deep insights and diffusion-based business planning.

White Papers

System Logics: How Companies Organize Their Offerings To Solve Big Needs.

Corporations are beginning to realize the importance of understanding customers’ latent and unspoken needs. Yet while this approach yields immediate problems with immediately feasible solutions, it fails to incorporate deeper findings about longer-range needs that require more systemic innovation. An understanding of customer needs can lead to far more than immediate product improvements; it can help outline completely new business opportunities and strategic directions. 		 

The True Measure of a Good Idea.

Disposable Diapers vs. Segways. One changed the way we live, the other is a novel toy for millionaires. Dev lays out the crucial difference between invention and innovation.

Product Roadmaps: Build to Learn

The strategic management of a product portfolio often seeks to create a future state that’s quite different from current reality. Fortunately, the act of creating offerings can serve to develop new capabilities, explore unfamiliar markets and capture new opportunities. This article is a quick overview of what it can mean to have a Build to Learn strategy. 		 

Solutions that Sell: Solving the Real Opportunity.

Designers are often given problem statements that don’t represent the greatest potential for the projects. Finding the right problem to solve takes additional time at the beginning of the design process, but it can produce results that are more innovative, more relevant to customers and better selling.