Jump Associates - New Markets
 

New Markets
Find out what it takes to go overseas and make money without losing your shirt.
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Cases

HP wanted to enter the emerging markets that would shape world commerce in decades to come. Jump advised that winning in the short term would be critical to long-term growth and defined which groups in the target countries to reach out to first. Jump also showed which countries would offer HP the most immediate growth potential and how to adapt its existing offerings to those markets.

Seeds of Change wanted to expand its sustainable foods business globally. Jump found that the company’s keys for success were found not at the city or regional level, but on a neighborhood scale. Jump analyzed the neighborhoods where Seeds of Change was already successful to identify common characteristics that could be used to select future sites. The company is acting on these recommendations as it moves into foreign markets.
 

Replicating domestic success to foreign markets can be an audacious undertaking. Insights into the culture, business practices and regulatory factors abroad will help to ensure and hopefully exceed current success. Jump helps market development teams to identify how potential offerings might work in a new country. By identifying key success factors and developing a robust entry strategy, Jump helps clients shorten the time needed to establish an outpost in another country.

Key Services

Learning Journeys.  Go on immersive field trips to learn about the culture, business climate and competition in the foreign market of your choice.

New Market Entry Plans.  Enter new nations and regions with confidence and a detailed plan for success.

Product and Service Adaptation.  Translate products, services and experiences that worked at home into ones that work overseas.

Global Market Filters.  Narrow your focus from all of the countries in the world to the handful that present the best opportunities for you to grow.

White Papers

Un Big Brother en Casa

Jump's methods for observing people and uncovering actionable insights for innovation are spotlighted in Spanish in the magazine Expansion, published in Mexico.
 

Research by Design

Dev speaks with Businessworld India about the importance of finding out what people really need to develop better products, services and businesses with a substantially higher rate of success.

 



Last updated 19.2.2008