Making Connections By Design
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BusinessWeek’s Bruce Nussbaum wants to know what “innovation fatigue” at companies across the U.S. means. On Bruce’s blog, Jump’s Mark Dawson points out that any company that views innovation as a way to introduce wacky creativity to the organization won’t hang in this game. Only the leaders who view innovation as a practice and discipline to embed in the culture are going to deliver sustainable growth year after year after year.
In October, San Francisco hosted Connecting ‘07, a conference bringing together design luminaries from around the world to learn, regroup and set the future course of the field. The event’s atmosphere was anxious. As Pete Mortensen tells Helen Walters, design has earned its seat at the board-room table; now designers need to do something with that opportunity.
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