The world is changing. 
Here’s what we’re learning.

Here’s our latest thinking and research at the intersection of culture, technology and business. Our goal is to equip our clients with the best thinking we can to help them succeed. We want to help everyone focus on the right questions so together we can find the next answer to the world’s big ambiguous challenges. So if you find what’s here to be useful, then use it. Share it. Improve it. If you feel like it’s missing something, let us know, we’d love to start a conversation.

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Wired to Care

By Dev Patnaik

We wrote the book on empathy… literally. Wired to Care was the first book to demonstrate the power of empathy in business. When people inside a company get a shared sense of what’s going on in the world, they see new opportunities faster than their competitors.

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By Dev Patnaik

Looking to become a practitioner yourself? For over fifty years, Needfinding has been a core innovation class at Stanford University. This book acts as the primary reference for methods taught in the class. It’s now available to students and non-students alike.

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A More Beautiful Question

By Warren Berger

Traditional schools and workplaces teach us to get good at giving better answers. Innovation and learning happens when we ask better questions. In his observations of Jump, Warren deftly captures the essence of why we exist.

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By Dev Patnaik

In times of rapid change, real strategy isn’t about defining the answer. It’s about creating the conditions to focus, inspire and unleash the collective talent of an organization.

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Building Design Strategy

By Thomas Lockwood and Thomas Walton

How can design be used to solve business problems? This collection brings together thought leaders from the world of design to explore how to think ahead, adapt to challenges and developing tangible strategies for growth.

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“Innovation is fueled by seeing the world with new eyes. On numerous occasions, Jump has helped us break through to those most critical insights.”

Beth Comstock
Chief Marketing Officer
General Electric