Book 

Building Design Strategy

Using Design to Achieve Key Business Objectives

How can design be used to solve business problems? This collection brings together thought leaders from the world of design to explore how to think ahead, adapt to challenges and developing tangible strategies for growth.

How can design be used to solve business problems? That’s the question answered by numerous thought leaders from the world of design and business. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.

Jumpsters Pete Mortensen, Alonzo Canada and Dev Patnaik share an important framework for tailoring designs to where a product sits along the technology adoption curve. The result is practical advice you can put to use today.

Thomas Lockwood and Thomas Walton
Dev Patnaik
 
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