Lara Lee Tackles Brand Communities for the Marketing Science Institute

Lara Lee, Jump’s resident brand community expert, recently made a short-haul business trip to San Francisco to present at MSI’s conference on the New Art and Science of Branding. Lara’s talk focused on the requirements for taking on brand community building, as well as case studies of communities at New Leaf Paper, Vans, and Harley-Davidson. Get the details here.

Related posts:

  1. Getting Brand Communities Right
  2. Extending Harley-Davidson’s Brand Community
  3. Lara at MSI Video
  4. The Power of Community in Marketing
  5. Four Opportunities to Strengthen a Brand Community

If you would like to speak with someone at Jump about a story or event you’re working on, contact Clynton Taylor or call (650) 373 7244.

GET CONNECTED

Looking for the latest thinking from Jump? Join our mailing list to receive real-time updates on events and articles.

Subscribe

EMPATHY IS GROWTH

Wired to Care

For more than a decade, we've worked closely with some of the world's most admired companies. Now, we're ready to share what we've learned about the critical connection between empathy and growth in Jump's first book Wired to Care. Read More