Lara Lee Discusses Designing for Green Adoption

The ultimate success of a green innovation depends not only on how sustainable the idea is, but on how well it fits into people’s lives and values. At the 2009 IDSA International conference, held in Miami, Jump’s Lara Lee will provide a framework for successfully designing, messaging and marketing new green products. Get the details here.

If you would like to speak with someone at Jump about a story or event you’re working on, contact Alex Cwirko-Godycki or call (650) 373 7225.

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For more than a decade, we've worked closely with some of the world's most admired companies. Now, we're ready to share what we've learned about the critical connection between empathy and growth in Jump's first book Wired to Care. Read More