Innovation in Turbulent Times

Jump’s Alonzo Canada recently traveled to Cincinnati to present at the PDMA’s Innovation in Turbulent Times conference. At the event, Alonzo discussed narrative-based product development, the process by which stories are used to create breakthrough products that connect with ordinary people. His talk provided a step-by-step process for discovering resonant narratives, case studies of successful narratives, and tools for targeting trends and market opportunities. Get the details here.

Related posts:

  1. User-Centered Innovation
  2. Down times call for creative growth plans

If you would like to speak with someone at Jump about a story or event you’re working on, contact Clynton Taylor or call (650) 373 7244.

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