Consumer Goods

Reinvent a category.

CPG innovation used to follow a clear formula: study some people, brainstorm a bunch of ideas, test those ideas with consumers and launch the products with the highest top two box scores. That approach is starting to face diminishing returns. It turns out that consumers aren’t looking for a toothpaste that makes their teeth even whiter. And five blades on a razor is enough. Jump partners with companies for large-scale category reinvention. We combine our insights about consumers with deep expertise in business model creation. The result is more than a few new products, it’s often a whole new business.

We’ve been working on…

  • New Business Definition
  • New Product Definition
  • Supply Chain Reinvention
Consumer Goods
Consumer Goods
Consumer Goods
Consumer Goods
Consumer Goods