About
Founded in 1998,
Jump Associates is a firm that helps clients create new ways to grow.
News

July 08, 2008
Jumpsters constantly come up with great ideas that they share with the rest of the world and our clients. At 6 p.m. on July 8, we're going to collect all of those thoughts in one place, as Jumpsters share their top thoughts on critical issues. Alan Van Pelt will share his thoughts on the implications behavioral economics has on product development. Conrad Wai and Pete Mortensen will present seven strategies for building individual trust on the Web. If you're interested in attending, please RSVP.

June 20, 2008
Innovation is not a one-size-fits-all proposition. Unfortunately, most companies view it that way. In pursuit of top-line growth, they spend a lot of time and money trying to become more like Apple or Google. And that rarely works out well. As Jump's Lara Lee tells Kristin Ohlson of Entrepreneur Magazine, most innovative companies succeed by playing to their strengths, not copying someone else's game.

June 19, 2008
Experience matters in retail. Designing great environment with compelling fixtures and great customer service can set a store apart from its competitors. Unfortunately, we tend to forget all of that in a down economy and just cut prices. And that has negative consequences, as Jump's Sarah Rottenberg tells Julie Sturgeon of Customer Retail Experience Magazine. After all, everyone wants shopping to be fun, no matter what price they're paying.

Shameless Plug
Every fall, the Jump Offsite attracts top leaders in innovation, new business, and growth to come out to Napa and connect with their peers. Are you connecting with the very best?
 
 

This is about you. You care a lot about what your company does next. And there are lots of ways that your company could try to grow. Some of those ideas will succeed. And some will fail. But somewhere out there, there are folks who have big needs-- the kind of things that keep them up at night. Chances are, you might be able to do something about it. And even make a ton of money in the process. This site is all about finding out those big needs, and creating ways to satisfy and excite people, time and again. Welcome to the end of incremental improvement. It's time to Jump.

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