One thing we've learned from Apple over the years: Roll out a limited product and expand it later.

By looking at the eight possible revenue models, writes Jump's Ryan Baum, you can reinvent a business.

As part of the organization's rebranding, the Girl Scouts has introduced an innovation component. In designing the program, Jump Associates developed some tips for training girls to become future leaders.

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By tailoring the product development process for different kinds of innovations, a firm can give itself the opportunity to generate immediate new product revenues while cultivating future opportunities.

Five questions to ask before deciding whether to invest in a rebranding campaign or pull the plug.

Just because a brand is under-performing does not mean it should be reinvented. Ask these 5 key questions.

Ironically, what companies call teams tasked with disruptive change often determine their success.

If you change your business model, you'll also change your idea.

How to reach consensus when faced with new data.

An in-depth look at Jump and the art of tackling highly ambiguous chllaenges.

Companies can manage complexity, but they're quite bad at tackling ambiguity.

What can we learn from organizations that seem to thrive in uncertain environments.

If marketers acted more like the "marketed to," we'd all be better off.

What are the strategy lessons we can learn from the Deepwater disaster.

Business growth today requires new ways of looking at the world around you.

Football coaches pore over the game film. We should do the same in business.

More than ever, top-line business growth requires new ways of looking at the world.

Exploring the impact of empathy in the non-profit world.

How IBM, Hallmark, and Apple get innovation right, but not for the reasons you think.

Consider this article your first history lesson in the secrets of ideation.

Opportunity maps help leaders chart a path for future growth.

Why the old MBA framework is broken.

The San Diego Zoo proves it's never too late to rethink your business model.

To grow, develop deep connections with the people you serve.

Nothing can kill innovation faster than the performance anxiety.

Imagine a place where every person has an intuitive connection to customers.

A good innovation strategy requires rigorous thinking, backed up data.

Hybridity is the key to tackling today's most ambiguous business challenges.

In tough times, innovation matters. Just remember: It's not about novelty.

Building brand communities in a confusing Web 2.0 world.

Create a culture that embraces change to tackle sustainability.

Every company on the planet will soon have to tackle sustainability.

You did the interviews and compiled the reams of data. Now what?

Work doesn't have to be all about the rules, it's important to show your human side.

Driving business growth by integrating sustainability and innovation.

Companies prosper when they tap into the power of empathy.

If it ain't broke, you can still make it better. How empathy helped a well-run office do even better.

There is a better way to rethink marketing in an economic downturn.

Empathy gets a bad rap. But it's a hard wired trait that we should all embrace.

In today’s turbulent world, people are hungry for a sense of connection.

Using scenario planning techniques to set up for long-term success.

Want to grow in times of change? Listen, and give the people what they want.

Knowing the wants of your customers is more important than out-innovating your competitors.

Learn to distinguish between the moves you should make and those to avoid.