Hybrid Thinking Hotels, Sounds Fun


Is hybrid thinking catching on in the hospitality industry? Based on what we’re seeing from the upcoming Design Hotels conference, there’s a good chance the answer is yes.

According to the inspiration gathering publication Cool Hunting, the Future Forum 2010 from Design Hotels is an event to watch. Scheduled to be held in Berlin, the Future Forum 2010 will be a creative conference for architects, designers, entrepreneurs and innovators in the hospitality industry. And, most importantly, the focus for this year’s conference will be hybrid thinking!

Cool Hunting writer Roman Espejo notes, that while “Design Hotels’ annual symposium focuses on architecture and design. This year, the agenda of ‘Hybrid Thinking’ encompasses other aspects in synergy with the hotel business and hospitality, from the sensory experiences of food and drink to marketing and economic trends.” That’s exactly the sort of cross disciplinary thinking that breeds emergent ideas.

Related posts:

  1. Gartner Embraces Hybrid Thinking
  2. Forget Design Thinking, and Try Hybrid Thinking
  3. Forget Design Thinking and Try Hybrid Thinking
  4. Is This What a Chief Culture Officer Sounds Like?

If you would like to speak with someone at Jump about a story or event you’re working on, contact Clynton Taylor or call (650) 373 7244.

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