Getting Brand Communities Right

Jump and our very own Lara Lee are centerstage in this month’s Harvard Business Review, as she and co-author Susan Fournier define seven rules for “Getting Brand Communities Right.” The article shows how companies from Harley-Davidson to L’Oreal use community to strengthen their market position and even discover new opportunities.

Read the Full Article!

If you would like to speak with someone at Jump about a story or event you’re working on, contact Alex Cwirko-Godycki or call (650) 373 7225.

JUMP NEWS

Stay connected to the latest Jump news and alerts. Join our mailing list to receive monthly newsletters and event announcements.

Subscribe

Book

Wired to Care

For more than a decade, we've worked closely with some of the world's most admired companies. Now, we're ready to share what we've learned about the critical connection between empathy and growth in Jump's first book Wired to Care. Read More