Innovation is not a one-size-fits-all proposition. Unfortunately, most companies view it that way. In pursuit of top-line growth, they spend a lot of time and money trying to become more like Apple or Google. And that rarely works out well. As Jump’s Lara Lee tells Kristin Ohlson of Entrepreneur Magazine, most innovative companies succeed by playing to their strengths, not copying someone else’s game.

Related posts:

1. Making Retail Fun – Even in Tough Times
2. Innovation Expert and Former VP of Harley-Davidson Joins Jump