Jump Associates

How Hybrid Thinking Will Move us Past the Gulf Spill

Alex Cwirko-Godycki — Wed, 28 Jul 2010 18:47:09 +0000

In a new opinion peice for CNN.com, Jump’s Dev Patnaik discusses the Gulf oil spill, BP’s subsequent leadership change, and the strategy lessons we can learn from the Deepwater disaster. His article calls for a new breed of strategic thinker, folks who can act as one-part humanist, one-part technologist and one-part capitalist. To read the full op-ed, click here.

Creating Sustainable Impact Through Empathy

Alex Cwirko-Godycki — Tue, 27 Jul 2010 21:07:52 +0000

The Donors Forum of Wisconsin will soon host its 11th annual statewide conference on philanthropy. And this year, Jump’s Udaya Patnaik will be on hand to provide the conference’s morning keynote address. His talk will focus on the power of empathy to inform effective grantmaking and to build stronger foundations. To learn more, click here.

Seven Ways to See the World in a New Light

Alex Cwirko-Godycki — Tue, 29 Jun 2010 01:36:29 +0000

We’re pleased to announce that Canada’s The Globe and Mail has just republished “The Art of Looking,” a new article for Rotman Magazine by Jump’s Sarah Rottenberg and Isabel O’Meara. To read the online version of their paper, please click here. Or to request a copy of the original Rotman Magazine article, please email Jump.

Community Based Marketing: Lessons from Harley and Zipcar

Alex Cwirko-Godycki — Fri, 25 Jun 2010 23:43:43 +0000

Recently, Jump’s Lara Lee was on hand at Sustainable Brands 2010 to lead a panel discussion on building successful community-based environmental marketing initiatives. And the green-focused blog, triplepundit, was there to capture the action. In a new article, they describe Lara’s five rules for speeding up the adoption of green products and her approach to building successful brand communities. To read on, click here.

Kicking Off the New York Forum

Alex Cwirko-Godycki — Fri, 18 Jun 2010 23:15:13 +0000

The first annual New York Forum is taking off on June 22, and we’re thrilled to be taking part in such a remarkable gathering of global business leaders. Aimed at reinvigorating the economy and rethinking the modern corporation, the NY Forum promises to be a blockbuster conference. To learn more about this event and Jump’s panel participation, click here.

Brand Community at Harley-Davidson

Alex Cwirko-Godycki — Tue, 08 Jun 2010 17:28:58 +0000

In a newly released video from the Marketing Science Institute, Jump’s Lara Lee, the former Vice President of Enthusiast Services at Harley-Davidson, discusses the growing power of brand communities. She also reveals key insights about the basic structures of communities that helped influence the design of services and offerings at Harley. To watch the interview, please click here.

The Empathy X-Factor at TEDxSoMa

Alex Cwirko-Godycki — Fri, 04 Jun 2010 18:33:19 +0000

Did you miss out on the live version of TEDxSoMa? If so, you’re in luck today. TEDx just released their latest batch of videos to the internet, and the full TEDxSoMa event is ready for your consumption. To kick things off, check out Jump’s Dev Patnaik discuss the power of empathy in business. We hope you enjoy the show.

Don’t Miss Out, Watch the Game Film

Alex Cwirko-Godycki — Wed, 26 May 2010 18:09:59 +0000

Football coaches pore over game film to spot things they’d never see in real time. So why don’t business leaders do the same? In a new Fast Company article, Dan and Chip Heath, the authors of Made to Stick, explore the importance of feedback in the business community. And in the process, they turn to Jump for some inspiration. To read the full article, click here.

Lara Lee at MX 2010

Alex Cwirko-Godycki — Mon, 17 May 2010 21:06:46 +0000

Our friends at Adaptive Path have just posted a string of new videos from their annual MX conference, held earlier this year in San Francisco. Below, you’ll see Jump’s Lara Lee discuss the virtues of using experience design as a business strategy. Enjoy the show.

TEDxSoMa: Interactivity and the Digital Future

Alex Cwirko-Godycki — Fri, 14 May 2010 01:13:00 +0000

Jump’s Dev Patnaik has just signed-on to speak at the next TEDxSoMa event. Fresh off his trip to the Seoul Digital Forum, Dev will continue to discuss the growing importance of widespread empathy for companies seeking new innovations and sustainable growth. To learn more about this exciting conference, to be held on Friday, May 21, click here.