Extending Harley-Davidson’s Brand Community

Great brands have a following, a pack of loyal fans who follow a company through thick and thin. Nike, Harley-Davidson, Virgin – each company has its particular pack of devotees. The Marketing Science Institute is hosting a conference at Boston University to understand the complexities of brand community through the eyes of the world’s leading experts in the field.

Brand-new Jumpster – and former Harley-Davidson VP of Enthusiast Services – Lara Lee is keynoting the event. She’ll present the highlights of a project between Harley and Jump to understand, prioritize and create a plan for launching new kinds of community activities and community roles to expand and strengthen the Harley brand.

Read all about it.

Related posts:

  1. Keeping Good Company
  2. Big Builder
  3. JumpTalk 8: Building Brand 2.0

If you would like to speak with someone at Jump about a story or event you’re working on, contact Clynton Taylor or call (650) 373 7244.

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