Extending Harley-Davidson’s Brand Community
Great brands have a following, a pack of loyal fans who follow a company through thick and thin. Nike, Harley-Davidson, Virgin – each company has its particular pack of devotees. The Marketing Science Institute is hosting a conference at Boston University to understand the complexities of brand community through the eyes of the world’s leading experts in the field.
Brand-new Jumpster – and former Harley-Davidson VP of Enthusiast Services – Lara Lee is keynoting the event. She’ll present the highlights of a project between Harley and Jump to understand, prioritize and create a plan for launching new kinds of community activities and community roles to expand and strengthen the Harley brand.
