New Directions

Leverage your existing brand and competences into adjacent spaces. Looking to launch a new company? Check out New Ventures. Want to reach a new type of customer? Try New Customers.

Shameless Plug

Every fall, the Jump Offsite attracts top leaders in innovation, new business, and growth to come out to Napa and connect with their peers. Are you connecting with the very best?

Cases

Sony Electronics America’s CEO asked what the company should be 10 years down the road if it started over. Jump identified major and minor trends likely to impact Sony’s business, gave context to the work and developed a deep understanding of Sony’s core values. Jump developed new product and service concepts that led to a number of design and technology patents, as well as organizational change at the parent company in Japan. Plantronics asked Jump to develop a strategic approach to move it to the next level as an innovation leader. Jump helped the company reframe its business from telecommunications technology to sound. Soon thereafter, Plantronics acquired speaker-maker Altec Lansing.

To create promising new initiatives, a business needs a map that points to potential new areas for growth. An empirical synthesis of market research, cultural trends, technology developments and competitive activity provides a unique view of how to win in new spaces by showing you how your world is and how it could be. In so doing, you can illustrate clear growth platforms to develop further. Understanding which of these opportunities hold the most promise allows you to focus – and realize untapped growth.

Key Services

Opportunity Maps.  Navigate the vast landscape of future business opportunities, focus on the most compelling ones and craft strategies for your success by synthesizing information from the worlds of business, design and culture.

Scenario Planning.  Plan for the future by modeling the possible environments your products and services might be launched into down the road.

Ideation Sessions.  Build consensus to move forward by mapping what’s possible and transforming the abstract into compelling visuals.

Portfolio Plans.  Select the kinds of projects you have in the pipeline to ensure gains in the short and long term by tying them to deep insights and diffusion-based business planning.

Technology Commercialization Plans  Take the hot new invention you’ve created and figure out the best way to bring it to market by connecting it to needs derived from social research and analysis.

White Papers
	CMOs: Be a Chief Growth Officer. Today’s CMO is a hot commodity, even replacing the COO as the position to have when you’re being groomed for chief executive. Yet, even as they enjoy the limelight, there’s disturbing evidence to suggest that too many Chief Marketers are modeling their careers on James Dean, living fast and dying young. To Survive, CMOs need to focus on the ultimate goal: growth.			Insight into Action: Making the Connection Even as firms are seeing the value in non-traditional research techniques, they’re realizing that the greatest challenge isn’t in getting insights about customers - it’s in making the connection between insights and actions. Here are some quick tips for developers looking to get the most from the research they do.