Cracking Markets with GE

Business Week reports on how Jump led GE Plastics to the “strategic U-turn” that helped them “crack the market” for high performance fibers. Lauren discusses how the Jump team opened GE’s eyes to a market driven, not by price, but by people who “like to get their hands dirty.”

Read the full article.

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If you would like to speak with someone at Jump about a story or event you’re working on, contact Clynton Taylor or call (650) 373 7244.

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EMPATHY IS GROWTH

Wired to Care

For more than a decade, we've worked closely with some of the world's most admired companies. Now, we're ready to share what we've learned about the critical connection between empathy and growth in Jump's first book Wired to Care. Read More