Community Based Marketing: Lessons from Harley and Zipcar

Recently, Jump’s Lara Lee was on hand at Sustainable Brands 2010 to lead a panel discussion on building successful community-based environmental marketing initiatives. And the green-focused blog, triplepundit, was there to capture the action. In a new article, they describe Lara’s five rules for speeding up the adoption of green products and her approach to building successful brand communities. To read on, click here.

Related posts:

  1. Harley-Davidson Strengthens its Rider Community.
  2. Brand Community at Harley-Davidson
  3. The Power of Community in Marketing
  4. Getting Brand Communities Right
  5. Extending Harley-Davidson’s Brand Community

If you would like to speak with someone at Jump about a story or event you’re working on, contact Clynton Taylor or call (650) 373 7244.

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