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September 20, 2010

This blog is devoted to the idea of hybrid thinking: the deliberate mash-up of previously siloed disciplines like business, social science and design. Over the last few years, I’ve been trying to understand just what it is that prevents large organizations from doing great things. Clearly, one major part of the problem is their lack

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Dev Patnaik

Dev Patnaik is the CEO and Managing Associate of Jump. He is a trusted adviser to senior executives at some of world’s most admired companies.

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When multiple disciplines inhabit the same brain, something magical starts to happen. The disciplines themselves start to mutate. They hybridize. We start practicing business like a designer. We shape technology like a culturalist. And we start thinking about the most complex problems that plague our societies like an entrepreneur. This blog is devoted to the notion the hybridity is the antidote to ambiguity.

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