Brand Community at Harley-Davidson

In a newly released video from the Marketing Science Institute, Jump’s Lara Lee, the former Vice President of Enthusiast Services at Harley-Davidson, discusses the growing power of brand communities. She also reveals key insights about the basic structures of communities that helped influence the design of services and offerings at Harley. To watch the interview, please click here.

If you would like to speak with someone at Jump about a story or event you’re working on, contact Alex Cwirko-Godycki or call (650) 373 7225.

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EMPATHY IS GROWTH

Wired to Care

For more than a decade, we've worked closely with some of the world's most admired companies. Now, we're ready to share what we've learned about the critical connection between empathy and growth in Jump's first book Wired to Care. Read More