Jump to India: A Retrospective
May 9, 2007
We learned a lot in India, meeting with C-level leaders at more than a dozen multinational companies about their innovation needs. Here’s the headline: It’s about culture, not the products or services. Dev spoke about the experience with Rena Rosen from Mint, a Mumbai business daily co-owned by the Wall Street Journal.
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Take the Lead
May 6, 2007
May’s Entrepreneur Magazine focuses on the power of little firms to rock the world. In Andrea Cooper’s story “Take the Lead,” Jump’s Dev Patnaik explains that major players are starting to view upstarts in their categories as partners for innovation instead of threats to long-term sustainable growth.
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The “Clown” Theory of Innovation
May 2, 2007
BusinessWeek’s Bruce Nussbaum wants to know what “innovation fatigue” at companies across the U.S. means. Jump’s Mark Dawson points out that only the leaders who view innovation as a practice and discipline to embed in the culture are going to be able to deliver sustainable growth year after year after year.
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Technology Should Be Boring
April 30, 2007
Technology academics and Silicon Valley companies alike want to get people to adopt persuasive technologies, including far-out cell phones that teach kids to read and video games that mock the arbitrary nature of airport security regulations. But as fun as novel technologies can be, people are way more likely to adopt something that they understand.
Read moreThe Truth About ‘The Truth About Web 2.0′
April 26, 2007
A couple of days ago, BusinessWeek’s Bruce Nussbaum reported that a shockingly small number of people actually contribute content to YouTube and Wikipedia, contrary to conventional wisdom about co-creation. So why are Web 2.0 sites so hot? Jump’s Pete Mortensen answered the call to remind us, that this too, is about what people need, not
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System Logics: Organizing Your Offerings to Solve People’s Big Needs
April 20, 2007
In marketing and branding, the mantra of the development process is “respond to customer needs.” But as Dev Patnaik makes clear, not all needs are created equal. Here, supported by examples and case studies, he describes a hierarchy of customer needs and suggests how corporations can use this design-based analysis-system logics-to inform their strategic and
Read moreThe Facilitators of Design
April 9, 2007
Bruce Nussbaum got tongues wagging a few weeks back with his lecture “Are Designers the Enemy of Design?” Jump’s Neal Moore answered Bruce’s provocation in the NextD Journal’s Special Issue, “Beautiful Diversion” (he’s on page 31). Should designers be threatened by people learning how to play with design tools? Look at it this way: Were
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