Studying the hardcore fan with NBC
December 22, 2006
Salon’s King Kaufman talks with Clynton Taylor about how Jump worked with NBC to tailor their NFL coverage to meet the needs of the sport’s biggest fans now that video games have changed how people experience sports.
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ROI: The Innovation Equation
December 7, 2006
Dev Patnaik will present at the Industrial Designers Society of America’s ROI: The Innovation Equation conference in New York on Dec. 7. The conference will explore methods for measuring the impact of design and innovation efforts on companies’ growth. Dev will dive into how Jump’s work in design and innovation metrics are helping people understand
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Six Sigma Can’t Measure Innovation
December 3, 2006
Dev Patnaik talks to Business Week about the challenges that Motorola faces in applying the Six Sigma quality metric to innovation. This month marks the 20th anniversary of the launch of Six Sigma. Read the full article.
Read moreMeeting People’s Real Needs in Retail
November 27, 2006
Clynton Taylor speaks with the Stamford Advocate about the resurgence of mixed-development outdoor shopping districts designed to give people a an experience closer to old-town Americana than a trip to a shopping mall does. Despite people’s desire for a great customer experience, big box stores continue to win business on price – even though people
Read moreDesign Council’s Lessons from America
November 20, 2006
Representatives from the UK Design Council recently visited Jump and other design consultancies to study the way design is taught and practiced in the United States. Their key findings – as well as a great photo of Alonzo in one of our project rooms – have been synthesized into “Lessons from America,” a deeply insightful
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Net Impact 2006: Design for Positive Social Change
October 20, 2006
Udaya Patnaik will lead a panel on Oct. 29, 2006 at the 2006 Net Impact Conference, an annual gathering of professionals and MBAs with a view toward positive social, environmental and economic change. Joining Udaya at the event, hosted by Northwestern University’s Kellogg Graduate School of Management, are HP Customer Experience Architect Steve Sato, IIT
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