Context Is King
November 1, 2004
Companies are studying customer behavior to improve product design and identify new business opportunities. The potential payoffs are huge. What’s missing? You.
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To Survive, CMOs Need to Lead as Chief Growth Officers
October 22, 2004
Today’s CMO is a hot commodity, even replacing the COO as the position of choice when you’re being groomed for chief executive.
Read moreCorvette, 6 Series Redesigns Offer Contrast in Styles
October 18, 2004
It’s car show time again, and Neal sits down with the Boston Globe to talk about why some vehicles are hitting their mark and others aren’t. The key differentiator for the winning models? It might just be the empathy of the design team… Read the full article.
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