No More Best Practices!
November 1, 2003
Best practices imply that there’s no room for improvement. There is.
Read moreThe Ebb and Flow of Ideation
April 22, 2003
We live in uncertain times, and good ideas are needed more than ever.
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The New Science of Focus Groups
March 28, 2003
American Demographics takes a look at Jump’s unconventional research methodologies, including game nights. Read the full article.
Read moreIteration and Rework
March 22, 2003
What’s the difference between iteration and rework? Far too often, our product development teams confuse the two.
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