Illustrate the Application
November 22, 2002
Product developers can use a particular application to dramatize the benefits of their new invention. Rather than speaking about the power of a technology in the abstract, these test applications help developers to make their vision tangible, and get immediate feedback. Such an activity can be considered “demand side” exploration, and it’s as important as
Read moreSustaining vs. Disruptive Innovations: Set Up the Rules Before You Play the Game
July 22, 2002
OVER THE PAST FEW YEARS, I’ve had the opportunity to work with a host of companies grappling with how to effectively and reliably create innovative products and services. Whether the category was cars or cookies or computers, these firms have all had to grapple with implementing new approaches to their product development process. Often, they
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Sustaining, Breakout, Disruptive: Creating Useful Metrics for Different Classes of Innovations
February 22, 2002
Over the past few years, Jump Associates has had the opportunity to work with a host of companies grappling with how to effectively and reliably create innovative products and services. Whether the category was cars or cookies or computers, these firms have all had to grapple with implementing new approaches to their product development process.
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