The Perils of Partial Credit
July 20, 2001
Rewarding yourself for almost hitting the mark is usually a good thing. But it can be deadly in product development.
Read more
Familiar Places in New Spaces
June 22, 2001
Fundamental changes are occurring in the way we work. As we spend more and more time at the office, our workplace behaviors and expectations are changing to more closely mirror the rest of our lives. For companies like Metro Furniture, that connection can lead to inspiration.
Read more
Solutions That Sell: Solving The Real Opportunity
April 22, 2001
The problem statements that designers are given often do not represent the greatest potential for their projects. Finding the right problem to solve takes additional time at the beginning of t he project process, but it produces results that are better by every metric — more innovative, more relevant to customers, and better selling. Not
Read moreInsight Into Action: Making The Connection
March 22, 2001
In recent years, many companies have turned to non-traditional methods of market and user research. Looking to develop new sources of innovation, these firms have adopted methods as interesting as ethnography and as exotic as hypnotism. You’’ve probably heard story after story of how interviewing customers or videotaping store purchases is giving firms the winning insight that changed
Read moreBuild to Learn
February 22, 2001
When it’s unclear what it will take to succeed in a new market, approach your product strategy as an invitation to experiment and discover the unwritten rules.
Read more
